Yes. Having said that, let’s dive in deep.
It’s vital to listen to and understand customers’ needs.
Times are changing and businesses need to be up to date with the trends.
Following trends and implementing them in your projects can help your business immensely.
It can give you a better insight into what you are doing well or wrong and how to fix it.
As we mentioned, trends are changing and your customers expect you to be professional and have them in mind too.
Why are companies using Marketing Automation?
It may come to you as a shock but 36% of small businesses still don’t have a website.
Even so, we all know that customers are online.
Before buying anything, we either hop on the website or the Instagram Page before we make a decision.
We suppose that the product or service we need must be online.
We look at everything.
From the product itself, the people who are selling it, the design, the tone of their business.
All of it counts in that moment of deciding whether I am going to take the product from the XYZ company or simply their competitors who aroused interest in me more quickly.
It took people a lot of time to even consider the concept of digital marketing.
They were confused in its very beginning wondering if this makes any sense at all.
Those who took the risk first are now thriving.
They gave it a try because they listened.
Those business owners realized where their customers were shifting to, so they followed.
Now, we have a very similar situation with Marketing Automation.
Again, people are behaving skeptically.
Marketing Automation won’t replace your marketing team.
Quite the opposite in fact.
It’s going to empower the team by saving tons of their time so that they can now focus on acquiring more knowledge on the side and add more value to the company.
Even direct their attention to the creative part of the process which also has its perks.
Marketers can now qualify the hot leads more accurately and faster, pass them onto sales resulting in higher revenue and greater growth.
What can be automated
by implementing Marketing Automation?
Emails are not the only thing that can be automated.
There are other features that automation allows you to manage and they are:
- Landing page creation
- Cross-channel marketing campaigns
- Lead generation
- Lead nurturing and scoring
- Cross-sell and up-sell
- Website personalization
- Smart Line
- Smart WiFi
- Reputation Management
Listed this way, these tools may seem confusing.
They have many benefits that you may not even be aware of and how powerful they can be in helping you understand your customers better thus increase revenue.