How to convert customers into clients?
In this article we are going to briefly explain to you what lead nurturing and lead scoring are.
They are the answer to the question.
We’ve written about what lead generation is and how relationships require nurturing.
Before we start nurturing potential customers, what about getting to know them better first?
Gather all of the valuable information before you make any moves.
This is a smart one. Think about it.
First, you need to know which flowers your girlfriend likes before actually nurturing her i.e buying them for her.
This is when lead scoring steps onto the big scene. You need to rank those leads and see where they are with the sales-readiness.
Sometimes marketers assign numbers or letters to these leads.
Some call them cold, warm or hot leads.
No matter how you score them, the most important thing is that you are doing it.
Maybe some of your customers are already hot leads and they need to be fast-tracked to sales while others need a little bit of pampering and nurturing to get to that point.
How do you track your potential customer’s behavior?
- A Website Widget
- Heatmaps
- On-Site Survey
- Google Search Console
- Google Analytics
We’d like to add one of the Marketing Automation Tools we offer. It’s great for collecting information – SMART LINE.
Why do we need to track the behavior of our customers?
No! Actually, it’s time well invested.
Adding Marketing Automation as a part of your marketing team is going to be joined forces working together towards the same goal.
Therefore, knowing how your customers behave, puts you into a better position than your competitors who don’t do the same.
Now you can personalize and customize your approach eventually turning them into clients.
Not all of the people who land on your website are your potential clients.
Nevertheless, follow their behavior.
See how and how much they engage with the content you’ve put out doing cross-channel marketing.
Some you’ll find are not qualified leads and the good thing is you realized that on time by letting your marketing team do their job.
Now you can actually stop wasting and investing time better with the actual, qualified leads.
Does it make sense?
Email Campaigns for nurturing leads
There are many ways to personalize emails for lead nurturing.
You can:
- send triggered emails when a visitor completes an action
- clicks on links in your emails,
- visits certain pages on your website,
- demonstrates a high level of engagement.
Combining marketing personalization with behavioral triggered emails allows you to deliver the right message at the right time to the right person.
Final Thought
Lead scoring and lead nurturing are essential for every business no matter what industry you work in- spa or moving company.
If you want people to make a purchase, start using that product or service you’ve been working on, now is the perfect time to introduce Marketing Automation to your marketing team.
You can finally encourage people to do what you need them to.
