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Email Marketing Automation tools track a recipient’s behavior

within your email campaign. 

Now you can have the bigger picture of each lead’s journey

though your funnel which lets you plan more 

targeted campaigns based on observed behaviors.

The title of our blog is taken from a book called “Email Persuasion”, written by a marketing coach Ian Brodey.

We’ve learned a lot from reading the book and now we want to share our knowledge with you.

He mentioned that he had lots of traffic to his website and not so many clients. 

He tried to avoid email marketing for so long because he thought it was “old hat”.

Ian had a conversation with one of his friends whose advice was using email marketing. 

He took it eventually and after months he saw an increase in enquiries. 

It was a long road for him from seeing email marketing as an “old hat” to having his engagement rate with his email subscribers increase.

Now, he states that 70% of his coaching clients come from email marketing.


Why does Email Marketing work?

Why does Email Marketing work?

Before we explain Marketing Automation let’s state why email marketing works in general.

First of all, everyone uses email.

It’s often the first thing people check before anything else on social media. 

Secondly, email is personal.

Generated email tends to be overlooked by recipients. 

They have no effect. 

But being personal doesn’t only mean calling them by their first name.

Because email automation makes it possible to track and measure email, you can find out who is opening your emails, who is clicking your links, and who is buying from you.

You can make adjustments and improve your strategy based on facts. You will have just enough information to create messages that are tailored to your audience and appeal to their interests and their current needs.

Email marketing has been a powerful tool for building relationships and driving sales

As Ian states in his book, the key reason that email works is that email marketing is perfect for follow-up.

Follow-up is a way to show your prospect you care and it gets you sales.

People need to trust you with their business first. So you need to be persistent and follow up. Some people buy at first purchase, a lot don’t.

Only 2% of sales occur at a first meeting.

The remaining 98 percent will only buy after they have built up their trust.

What can Email Automation do for businesses?


With Marketing Automation you can send a series of emails automatically triggered by the actions of your subscribers. 

These emails are timely, hyper-relevant, and personalized. As a result, they are opened more frequently, they drive visits and revenue for your business.

Email Automation tools can be so powerful 

if used correctly.

You could:

  • Generate leads
  • Send Personalized, One-One Communication
  • Reach Your Customer
  • Email Gets Read and You Get Seen
  • It’s Not Expensive
  • Drive traffic to your landing page
  • Set It and Forget It — Well, Almost
  • Track and Measure Results
  • Easy to Segment and Send Targeted Messages

Segmenting and A/B Testing in Email Automation

How to improve email open rate with segmenting and A/B testing?


Email segmentation allows you to segment people into groups based on similar behavior and traits. 

It’s very important to do this step before sending your campaign.

By doing so, you can send highly targeted, personalized content to your leads.

Your leads are in different stages of the funnel.

This is the main reason why segmentation works and brings results.

A/B testing is another technique that can help you because this way you’ll be checking which version performs better.

Testing different subject lines and body of the text canactually help you in the long run.

Therefore, keep in mind that 

you’re wasting your time, energy and resources

 if no one is responding to what you’re publishing.

Talking in a language that your leads resonate with 

and sending them automated emails/texts is

 a step closer to them becoming faithful customers.



Is Marketing Automation going to give you results?

Yes. Having said that, let’s dive in deep.


It’s vital to listen to and understand customers’ needs.

Times are changing and businesses need to be up to date with the trends.

Following trends and implementing them in your projects can help your business immensely. 

It can give you a better insight into what you are doing well or wrong and how to fix it.

As we mentioned, trends are changing and your customers expect you to be professional and have them in mind too.

Is Marketing Automation going to give you results?

Why are companies using Marketing Automation?

It may come to you as a shock but 36% of small businesses still don’t have a website. 

Even so, we all know that customers are online.

Before buying anything, we either hop on the website or the Instagram Page before we make a decision.

We suppose that the product or service we need must be online. 

We look at everything.

From the product itself, the people who are selling it, the design, the tone of their business.

All of it counts in that moment of deciding whether I am going to take the product from the XYZ company or simply their competitors who aroused interest in me more quickly.

It took people a lot of time to even consider the concept of digital marketing. 

They were confused in its very beginning wondering if this makes any sense at all.

Those who took the risk first are now thriving. 

They gave it a try because they listened.


Those business owners realized where their customers were shifting to, so they followed.

Now, we have a very similar situation with Marketing Automation.

Again, people are behaving skeptically.

Marketing Automation won’t replace your marketing team.

Quite the opposite in fact. 

It’s going to empower the team by saving tons of their time so that they can now focus on acquiring more knowledge on the side and add more value to the company.

Even direct their attention to the creative part of the process which also has its perks. 

Marketers can now qualify the hot leads more accurately and faster, pass them onto sales resulting in higher revenue and greater growth.

What can be automated

by implementing Marketing Automation?


Marketing Automation Features

Emails are not the only thing that can be automated.

There are other features that automation allows you to manage and they are:

  • Landing page creation
  • Cross-channel marketing campaigns
  • Lead generation
  • Segmentation
  • Lead nurturing and scoring
  • Cross-sell and up-sell
  • Retention
  • Website personalization
  • Smart Line
  • Smart WiFi
  • Reputation Management

Listed this way, these tools may seem confusing.

They have many benefits that you may not even be aware of and how powerful they can be in helping you understand your customers better thus increase revenue.